50 Years Museum Ludwig
Anniversary campaign for Museum Ludwig, Cologne“In 2026, the Museum Ludwig will celebrate its fiftieth anniversary by looking back on half a century filled with trailblazing exhibitions, major acquisitions, and significant developments in art. Since its foundation in 1976, made possible through a donation by the collectors Peter and Irene Ludwig to the city of Cologne, the museum has established itself as one of Europe’s leading institutions for modern and contemporary art.”
︎︎︎Read more here.
Celebratory anniversary museum facade
Anniversary merch, screenprinted totebag
Visual identity concept, Print, digital, exhibition space
Key visual development, Campaign: Paul Steinmann & Lisa Baumgarten
Photos: studio pramudiya / npi and Kirsten te Brake
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Animations in the museum foyer
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Custom anniversary Museum Ludwig brush
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Anniversary baker’s bag
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Key visual animated for social media
Key visual development, Campaign: Paul Steinmann & Lisa Baumgarten
Photos: studio pramudiya / npi and Kirsten te Brake
Animations in the museum foyer
Custom anniversary Museum Ludwig brush
Anniversary baker’s bag
Key visual animated for social media